Moz Pro looks simple to price: four plans, four numbers. Then you notice that the cheapest full plan gives you only 150 keyword lookups a month, the free trial needs a card, and Moz Local and the Moz API are billed as separate products. This guide lays out what Moz Pro costs, what each plan actually lets you do, and where the cheaper paths are.
Moz Pro Pricing in Short: What Moz Costs in 2026
Moz Pro costs $49 a month for Starter, $99 for Standard, $179 for Medium and $299 for Large, all in US dollars, according to the Moz Pro pricing page. Paying yearly takes 20% off, and an Enterprise plan is sold through Moz’s sales team.
So how much does Moz cost for a typical small business? For one website with a few hundred tracked keywords, Standard at $99 a month is the realistic floor. Starter is cheaper, but Moz itself says it is “designed specifically for individuals managing a single website,” and its limits match that description.
A quick map of who each plan is for, in Moz’s own words from the pricing page:
- Starter ($49/month): an entry-level plan for one person and one website.
- Standard ($99/month): “for small businesses that just need the basics of SEO.”
- Medium ($179/month): “for growing businesses that need both SEO & AI Search/GEO tools.” Moz marks it Most Popular, and it is the plan the free trial uses.
- Large ($299/month): “for larger businesses that require all the SEO & AI Search/GEO data at scale.”
One thing up front. Indie Stack Lab has not run Moz Pro through our test list, so every Moz number in this guide comes from moz.com’s own pricing, checkout and Help Hub pages, read with a US-English browser in October 2026. Where we add first-hand numbers, they come from four other SEO tools we ran on the same small site, and we label them that way. If you want the bigger picture of what Moz is as a company and a product family first, start with our guide to what Moz is and what Moz Pro, Moz Local and the free tools include.
A note on money: Indie Stack Lab may add affiliate links to some tools later. Affiliate links are labeled when they appear, and they do not change what this guide says.
Key Takeaways
Moz Pro’s four public plans run from $49 to $299 a month, and yearly billing saves 20%, per the Moz Pro pricing page. The free trial runs on the Medium plan and needs a card, and Moz says it offers no refunds of any kind. A free Moz Community account still covers a few lookups a month. Moz Local, the Moz API and Moz AI Explorer each have their own price list.
Moz Pro Plans Compared: Every Tier Side by Side
Moz Pro’s plans differ mainly in how many sites, keywords and research queries you get: Standard includes 3 campaigns and 300 tracked keywords, while Large includes 25 campaigns and 3,000, according to the compare table on the Moz Pro pricing page. Starter’s limits come from Moz’s Starter plan help article.
| Limit | Starter | Standard | Medium | Large |
|---|---|---|---|---|
| Monthly price | $49 | $99 | $179 | $299 |
| Yearly price (total) | $470 | $950 | $1,719 | $2,868 |
| User seats | 1 | 1 | 2 | 3 |
| Campaigns (tracked sites) | 1 | 3 | 10 | 25 |
| Tracked keyword rankings | 50 | 300 | 1,500 | 3,000 |
| Pages crawled per week | 5,000 | 100,000 | 500,000 | 1,250,000 |
| Keyword queries per month | 75 | 150 | 5,000 | 15,000 |
| Backlink queries per month | 75 | 5,000 | 20,000 | 70,000 |
| Domain Overview reports | 20 | 50 | 100 | 180 |
| AI prompts tracked | 0 | 150 | 300 | 600 |
| AI Content Briefs per month | 0 | 2 | 10 | 50 |
| Rank Checker queries per day | 0 | 200 | 200 | 500 |
Yearly totals come from Moz’s checkout pages. The pricing page rounds them to monthly rates of $79, $143 and $239 for Standard, Medium and Large. Enterprise pricing is not public.
What a “campaign” means in Moz Pro
A campaign is the unit most limits hang off. The pricing page FAQ defines it as tracking “a site or URL plus three competitor websites,” with data collected “across up to four search engines per tracked keyword.” In practice, one campaign equals one website you manage. Rank tracking, the weekly site crawl and page optimization all run inside it.
What every plan includes
Every paid plan, Starter included, comes with MozBar Premium (the paid version of Moz’s browser extension), 24/7 online support, Moz’s AI features in Domain Overview and Keyword Suggestions, and the core research tools. What changes from plan to plan is the size of each allowance, not which tools you can open. Our guide to what each Moz Pro tool does walks through the tools themselves, from Keyword Explorer to Site Crawl.
Is there a plan that gives you everything? Large comes closest, but even it has caps. Moz’s table ends with a footnote that matters: “Overages not included.”
What the Plan Limits Mean for a Small Site or an Agency
The limit that surprises most buyers is keyword research: Standard includes 150 keyword queries a month, while Medium jumps to 5,000, per the Moz Pro pricing page. That one row decides more plan choices than the price itself.
Which plan fits your workload? The scenarios below are our own estimates, built from Moz’s published limits. They are not usage data from real accounts.
A solo blogger with one site
You run one blog and want to track your 40 most important keywords. Starter’s 50 tracked keywords and one campaign fit. But 75 keyword queries a month is about two or three lookups a day. If you research a new topic every week, that budget goes fast. A blogger who mostly tracks and rarely researches can live with Starter; one who plans content every week will hit the wall.
A freelancer with three client sites
Three sites point to Standard: 3 campaigns and 300 tracked keywords, so about 100 keywords per site. The weak spot is the same as above. With 150 keyword queries a month for three clients, you get about 50 lookups per client. If keyword research is part of what you sell, Medium’s 5,000 queries is the plan that fits, at $80 more a month.
A small agency with ten clients
Ten clients line up with Medium’s 10 campaigns and 1,500 tracked keywords, which works out to 150 keywords per client. Medium also includes 2 user seats. A third person costs extra, and so does an eleventh client. Large covers 25 campaigns and 3 seats for $299 a month. If you are comparing agency tools more broadly, our guide to client limits and pricing in SEO tools for agencies lines up the main suites.
Add-ons that change the math
If you hit a limit mid-plan, Moz sells extra capacity on top of any base plan. These prices are from the pricing page FAQ:
| Add-on | Price |
|---|---|
| Extra user seat | $49/month per seat |
| Extra campaign | $10/month each |
| Extra 200 tracked keywords | $20/month |
| Extra 10,000 keyword queries | $10/month |
| Extra 50,000 pages crawled | $15/month |
| Extra 5 keyword lists | $25/month |
| Extra 5 link tracking lists | $25/month |
| Extra AI Visibility Dashboard | $20 each |
| Extra 100 tracked AI prompts | $50 |
Here’s the catch with seats. Standard plus one extra seat costs $148 a month, close to Medium’s $179, which already includes 2 seats and far higher limits. When you need a second user, price Medium before you add a seat.
Monthly vs Annual Billing: How Much You Actually Save
Annual billing cuts every Moz Pro plan by 20%, and the pricing page FAQ confirms “a 20% discount on your Moz Pro base plan when you pay yearly” (Moz Pro pricing). The table below uses the yearly totals shown on Moz’s checkout pages.
| Plan | 12 months paid monthly | Paid yearly | You save |
|---|---|---|---|
| Starter | $588 | $470 | $118 |
| Standard | $1,188 | $950 | $238 |
| Medium | $2,148 | $1,719 | $429 |
| Large | $3,588 | $2,868 | $720 |
Should you pay yearly? Only if you are sure. Moz’s Help Hub says plainly that “Moz does not offer refunds of any kind per our Terms of Use” (Cancel Moz Pro). Canceling a yearly plan stops the next renewal; it does not return the months you have not used.
A practical order of steps: run the trial, pay monthly for a month or two, and switch to yearly once you know which plan you actually use. Paying an extra $20 for one month of Standard is cheaper than locking in a year of the wrong plan.
The Moz Pro Free Trial: Length, Card Requirement and Cancellation
The Moz Pro free trial lasts 7 days on the Medium plan: the trial checkout page shows “$0 USD” due today and “then a monthly charge of $179 + applicable taxes in 7 days” (Moz Pro trial sign-up). Some older guides still mention a 30-day trial, which is why searches for a “moz 30 day free trial” keep showing up. The official checkout page is the one to trust.
Do you need a credit card?
Yes. Moz’s Help Hub says the free Moz Pro trial “requires a credit card to sign up” (Moz Help Hub: Your Account). That is a real difference from some rivals. SE Ranking’s 14-day trial, which we ran ourselves, asked for no card at all.
What the trial includes
Why does that matter? Because the trial runs on the Medium plan. Moz’s cancel guide compares the free Community account with “a Moz Pro medium level subscription (and free trials),” which puts the trial at Medium’s limits: 10 campaigns, 5,000 keyword queries, 20,000 backlink queries and 2 user seats. If you plan to buy Standard, keep in mind that the trial will feel roomier than the plan you end up paying for.
How to cancel before you are charged
According to Moz’s cancel guide, you cancel from Account & Billing:
- Open Account & Billing from the profile icon menu, in the Subscriptions view.
- Click Cancel plan below your current plan.
- Fill in the short survey and click Next.
- Click “Yes, confirm cancellation.” Moz notes the subscription is not canceled until this step is done.
- Check your subscription summary: the plan should show as canceled, with no renewal date.
Timing matters. Moz asks you to cancel “at least 24 hours prior to the renewal date,” and says a cancellation on the renewal day itself still gets charged, with no refund. After you cancel, you keep access for the rest of the trial. You can also undo the cancellation before the period ends.
What happens to your data
When a subscription or trial ends, your campaigns are archived and stop collecting data. Moz keeps campaign data for 12 update cycles, which is 12 weeks for weekly data, and says it stores historical ranking and link data “forever.” You can’t open your reports after the plan ends, so export anything you need first. Moz also has no pause option.
What a Free Moz Account Gets You Without Paying
A free Moz Community account gives you 10 keyword queries, 10 backlink queries and 10 competitive research queries a month, according to the comparison table in Moz’s cancel guide. It includes no campaigns, so no rank tracking and no site crawl. That is the answer to “is there a free version of Moz”: yes, a small one.
The free tools Moz lists on its free SEO tools page include:
- Domain Analysis (Domain Authority checker): “3 free reports per day,” with “no login required,” per the Domain Analysis page. It shows Domain Authority, Page Authority, ranking keywords and top competitors.
- Link Explorer: 10 free queries a month once you create an account and verify your email, per the Link Explorer page. The free data includes Domain Authority, Spam Score, linking domains and anchor text.
- Keyword Explorer: the free account’s 10 monthly keyword queries are spent here. Paid plans start at 75 a month on Starter.
- MozBar: the browser extension is free in a limited version; paid plans unlock MozBar Premium.
- Competitive Research, Brand Authority checker, Local Citation Checker and MozCast: all listed as free tools.
Moz’s pricing FAQ adds one more detail: “We do not have a student discount,” and it points students to the free trial or a free Community account instead.
What can you do with 10 queries a month? Check a handful of keywords before you write a post, and look up the authority of a site you’re pitching. You can’t run ongoing SEO work on it. If you want to know what the Domain Authority number in those reports actually measures, read our explainer on how Moz Domain Authority works and how to check it. For other vendors’ free tiers, our roundup of what free SEO plans let you do compares them.
Moz Local Pricing and How It Differs From Moz Pro
Moz Local costs $20, $30 or $40 a month per location for Lite, Preferred and Elite, or $199, $299 and $399 a year, according to the Moz Local pricing page. It is a different product from Moz Pro: Moz Pro is for SEO research and tracking, while Moz Local manages business listings, reviews and local social posts.
| Moz Local plan | Monthly | Yearly | What it adds |
|---|---|---|---|
| Lite | $20/month | $199/year | Listings on 90+ directories, Local Grid map-pack ranking, review monitoring |
| Preferred | $30/month | $299/year | Review responding, review sentiment analysis, Google and Facebook posting, competitor analysis |
| Elite | $40/month | $399/year | Listings AI included, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, reporting suite |
| Enterprise | Custom | Custom | For 50 or more locations |
Add-ons: Listings AI costs $14 a month ($119 a year) on Lite and Preferred and comes included in Elite. Reviews AI costs $10 a month ($69 a year) on Preferred and Elite.
Moz Pro vs Moz Local: which one do you need?
The key word on the Moz Local page is “location.” Each physical location needs its own subscription, so a business with five shops pays five times. Five Lite locations come to $995 a year on yearly billing. The Moz Pro FAQ also says Moz Local “is a separate product from Moz Pro”: you sign up for each one on its own, and a Moz Pro plan does not include Moz Local.
So which is it? If you sell from a storefront or serve a local area, Moz Local handles listings and reviews. If you want keyword research, rank tracking and backlinks, that’s Moz Pro. Many local businesses need only the first.
Moz API Pricing in Brief
The Moz API has a free tier of 50 rows a month at “one request every ten seconds,” and paid plans from $20 a month, according to the Moz API pricing page. A row is roughly one result returned by a request.
| Moz API plan | Monthly price | Rows per month |
|---|---|---|
| Free | $0 | 50 |
| Starter | $20 or $75 | 3,000 or 15,000 |
| Growth | $125, $250 or $500 | 50,000, 120,000 or 500,000 |
| Enterprise | Custom | Over 4 million |
Overages run $5 per 1,000 rows on the larger Starter tier and $10 to $25 per 10,000 rows on Growth tiers. All plans include the same calls, from URL Metrics and Links to Keyword Metrics and Search Intent.
Does a Moz Pro plan include API access? No. The API pricing FAQ says “there is no paid access included in the Moz Pro subscription,” although anyone can use the free API tier. If you are building a dashboard on Moz data, budget for the API on its own.
Moz AI Explorer: The Cheaper Option for AI Visibility Only
Moz AI Explorer is a separate subscription for tracking how AI answers mention your brand, with plans at $45, $85 and $149 a month, according to the AI Explorer pricing page. Paid yearly, those drop to $38, $71 and $124 a month.
What stands out is the overlap with Moz Pro. AI Explorer’s Build plan includes 3 AI Visibility Dashboards and 150 tracked prompts across GPT, Gemini and Google AI Mode, with weekly tracking. Moz Pro Standard includes the same 3 dashboards and 150 prompts, plus all the SEO tools, for $99.
So who should buy AI Explorer instead of Moz Pro? Someone who only cares about AI search visibility and already has keyword and rank data elsewhere. For $54 less a month than Standard, you get the AI side alone. If you want to compare it with other trackers, our roundup of AI search visibility tools we set up and ran covers four of them.
Moz Pro Cost vs Semrush, SE Ranking, Mangools and Ubersuggest
Moz Pro Standard costs $99 a month, or about $79 a month paid yearly, while SE Ranking’s billing page showed Core at $103.20 a month billed annually during our trial, and the cheapest plan inside our free Semrush account was $199 a month. Those competitor numbers come from our own test records of October 21, 2026; Moz’s come from its official pricing page.
On that day, we ran Semrush, SE Ranking, Mangools and Ubersuggest on a small marketing website our own team runs, using the same task list in each tool. We did not run Moz in that test, so its column is official pricing only.
| Moz Pro (official pricing page) | Semrush (in-app, free account) | SE Ranking (in-app, 14-day trial) | Mangools (free account) | Ubersuggest (free account) | |
|---|---|---|---|---|---|
| Lowest paid price shown | $49/month (Starter) | $199/month (Starter) | $103.20/month billed annually (Core) | Paid plans not opened | Trial not started |
| Next plan up | $99/month (Standard) | $299/month (Pro+) | $223.20/month billed annually (Growth) | Not opened | Not opened |
| Free option | Community account: 10 keyword and 10 backlink queries a month | Free account: 100 pages per site audit, 10 tracked keywords | No free plan; trial with no card | 5 keyword, 5 SERP and 5 site lookups per 24 hours | 3 free searches per day, 25 tracked keywords |
| Trial | 7 days on Medium, card required | 7-day Pro+ trial offered at signup | 14 days, no card | None started | 7-day trial offered |
Sources: Moz Pro pricing and trial checkout pages; Indie Stack Lab test records for each other tool, October 21, 2026.
What the table does not show
Semrush’s prices need a footnote. The $199 starting price is what our free account’s subscription page listed; Semrush’s public pricing page lists a cheaper entry plan that the in-app page left out. Our guide to Semrush’s three different price lists puts them side by side. For SE Ranking’s monthly prices and plan limits, see our breakdown of SE Ranking’s Core and Growth plans.
Two ways to see Moz metrics without Moz Pro
What surprised us was how much Moz data shows up in other tools. Mangools’ SiteProfiler showed our small site’s Moz Domain Authority of 3 and Page Authority of 26 on a free account. Mangools says SiteProfiler checks authority “with the well-known SEO metrics by Moz and Majestic” (Mangools SiteProfiler). Ubersuggest showed the same site at Domain Authority 3 too, and its help center says its backlink data comes “via the Moz API” (Ubersuggest help center).
So if all you want is a site’s Domain Authority, you don’t need to pay Moz at all. Our walkthrough of what Mangools’ free account showed on a real site and our look at what Ubersuggest’s free plan did on the same site have the details. Ubersuggest’s paid plans are covered in our Ubersuggest pricing guide.
Still shopping for a full suite? Our list of cheaper SEO tools we tested as Semrush alternatives applies just as well if Moz is the tool you’re pricing.
Discounts, the Moz Affiliate Program and Other Ways to Pay Less
The biggest standard Moz Pro discount is 20% for paying yearly; the second is 50% off monthly pricing for registered non-profits, per Moz’s non-profit discount guide. Moz’s pricing FAQ says it has no student discount.
Is there a way to get Moz Pro for less without giving up limits? Only through these two routes; everything else is about choosing a smaller product.
The non-profit discount
Moz offers “a 50% discount on the regular, monthly pricing” to government-recognized charitable non-profits that can show a 501(c)(3) letter. On Standard, that would bring $99 down to about $49.50 a month. Non-profits that pay yearly get an extra 30% off the already discounted yearly price. To apply, you email Moz’s Help team with your account email, the plan and billing cycle you want, and your 501(c)(3) determination letter. Organizations outside the US need a similar proof of charity status.
The Moz affiliate program
The Moz affiliate program pays “up to $350” for Moz Pro signups and “$250 for Moz Local referrals,” according to the Moz affiliate page. It runs on the Impact platform, anyone can apply, and Moz asks affiliates to disclose the relationship. That program pays the person who refers you; it is not a discount for the buyer.
Other ways to keep the bill down
- Start on monthly billing. Switch to yearly once you know your plan, because there are no refunds.
- Use the free tools for one-off checks. The Domain Analysis report and Link Explorer’s 10 free queries cover the occasional lookup.
- Buy the add-on, not the next plan, when you need only one thing. An extra 10,000 keyword queries cost $10 a month.
- Check whether you need Moz Pro at all. If only AI visibility matters, AI Explorer starts at $45. If only listings matter, Moz Local starts at $20 per location.
You’ll find Moz coupon codes on third-party sites, but none appear on Moz’s own pages, so we don’t list them.
Is Moz Pro Worth the Cost? Who Should Pay and Who Should Not
Moz Pro is worth the cost when you track keywords for several sites every week and value Moz’s own metrics; at $99 to $179 a month, it is cheaper than the $199 starting price we saw inside Semrush’s app. That is our judgment from the published limits, not a test result.
Moz Pro makes sense if you
- manage several sites and want rank tracking, a weekly crawl and backlink data in one place;
- rely on Domain Authority or Brand Authority in client reports, since Moz is the source of those metrics;
- want AI prompt tracking bundled with SEO tools rather than bought separately.
A cheaper option is enough if you
- run one small site and check keywords now and then. A free Moz account or another tool’s free plan covers that;
- only want Domain Authority. Mangools and Ubersuggest showed it on free accounts in our test;
- research keywords heavily but track few sites. Standard’s 150 keyword queries is tight, so compare it with Medium or another suite before buying.
Is Starter a trap? Not exactly. It is honest about being for one website. The issue is that 75 keyword queries and 50 tracked keywords leave little room to grow, and the gap to Standard is only $50 a month.
Before You Pay for Moz Pro: A Short Checklist
Before you enter a card, write down three numbers: how many sites you manage, how many keywords you track, and how many keyword lookups you run in a month. Those three numbers map straight onto Moz’s plan table (Moz Pro pricing), and they decide your plan faster than any feature list. Why guess when the limits are published?
A short checklist:
- Count your sites. One site points to Starter or Standard; ten or more points to Medium or Large.
- Count your keyword lookups. More than 150 a month rules out Standard unless you add a $10 query pack.
- Run the 7-day trial with a reminder set. Cancel at least 24 hours before day 7 if you’re not staying.
- Export your data before you leave. Reports go dark when the plan ends.
- Check the pricing page again before buying. The prices in this guide were read in October 2026, and Moz’s own pages are the only reliable source when they change.
Moz is one of several SEO suites at this price point. Whichever you pick, start on a free tier or a trial and pay only for the gap you actually hit.
Further Reading
- Ahrefs plans, credits and free tools compared with what you get
- Four SEO suites run on the same website, with free-plan limits
- Free keyword research tools and their daily limits
- What a free Semrush account includes, task by task
- What SE Ranking’s 14-day trial showed on a real site
References
- Moz: Moz Pro Pricing
- Moz: Moz Pro free trial sign-up
- Moz Help Hub: Starter plan for Moz Pro
- Moz Help Hub: How to Cancel Your Moz Pro Subscription
- Moz Help Hub: Your Account
- Moz Help Hub: Moz Pro Discounts for Non-Profits
- Moz: Moz Local Pricing
- Moz: Moz API Pricing
- Moz: AI Explorer Pricing
- Moz: Free SEO Tools
- Moz: Free Domain Authority Checker
- Moz: Link Explorer
- Moz: Become a Moz Affiliate
- Mangools: SiteProfiler
- Ubersuggest help center: Ubersuggest is not showing all of my backlinks