Movavi sells the same video editor as a monthly plan, a yearly plan, a lifetime license, a Steam purchase and a business license, and each one shows a different number. Search for the price and you get key resellers and old reviews before Movavi’s own store. This guide puts the official prices, the free-version limits we hit ourselves and the cheaper-looking channels in one place.
How We Checked Movavi’s Prices
Every price in this guide comes from Movavi’s own US-dollar store pages, read in October 2026, and Movavi’s store page listed Video Editor at $19.95 for a 1-month subscription at that time (Movavi store). Why stress the currency? Because Movavi prices by region, and the same page shows other numbers in other countries.
We also used the free version ourselves. On October 21, 2026, we installed the free Mac version of Movavi Video Editor, built a 15-second video and exported it. That test is where the free-version limits in this guide come from. We did not buy a license, so everything about paid plans comes from Movavi’s store, help center and policy pages, and we say so each time.
A note on what this page is not: it is not a full review of the editor. If you want to know how the program feels to use, our test of the free Movavi Video Editor on a Mac covers the workflow step by step. This page answers one question: what will Movavi cost you, and which way of paying fits you?
Key Takeaways
Movavi Video Editor costs $19.95 for a 1-month subscription, shown as 17% off, according to Movavi’s US store page. Yearly plans, a lifetime option and bundles cost more up front. The free version lets you edit and export, but the export carries a watermark and a length cap. Coupon codes, Steam and key resellers can look cheaper, yet only purchases made on Movavi’s own site fall under Movavi’s refund policy.
Movavi Pricing at a Glance (2026)
Movavi’s paid editing plans start with Video Editor at $19.95 for one month, and its widest bundle, Movavi Unlimited, listed at $149.95 for a 1-year subscription on the Movavi Unlimited page in October 2026. So how much does Movavi cost in practice? It depends on whether you want one app or several, and on whether you want updates.
Here are the official US-dollar prices, all shown “incl. VAT” on Movavi’s pages:
| Product | Billing on the store page | Price | What the page also shows |
|---|---|---|---|
| Video Editor | 1-month subscription | $19.95 | $23.95 struck through, 17% off; a 1-year option on a toggle |
| Video Editor Plus | 1 year (default) | $69.95 | A Lifetime option on the same toggle |
| Video Suite | 1-month subscription | $29.95 | Editor, Video Converter and Screen Recorder |
| Video Suite Plus | 1-year subscription | $94.95 | $237.95 struck through, 60% off |
| Movavi Unlimited | 1-year subscription | $149.95 | $779.15 struck through, 80% off, marked as a limited-time offer |
| Movavi Effects | 1-month subscription | $44.95 | Offered as a 7-day trial on paid plans |
| Video Converter, Screen Recorder, Photo Editor, Slideshow Maker | 1 month | $19.95 each | Each with its own 1-year option |
| Movavi Unlimited Business | 1-year subscription | $264.95 | Listed on the Unlimited page |
Sources for the table: the Video Editor store page, the Video Suite store page, the Movavi store overview and the Unlimited page.
Three things the table can’t show. First, struck-through prices and discount labels change often, so the “was” price is a snapshot. Second, several products have a 1-month / 1-year switch, and the yearly figure appears only after you flip it. Third, the Lifetime price of Video Editor Plus also sits behind a switch; we could only read it in our local currency, so check it at checkout rather than trusting a number from a reseller or an old review.
What the Free Version Includes: Limits We Saw in Our Test
The free Movavi Video Editor costs $0 and lets you edit and export, but in our test on October 21, 2026, the export screen listed four limits and the saved file carried a “movavi” logo in the lower-left corner. Is that a free plan or a trial? In practice, it works like a trial with no end date.
Before we even downloaded it, Movavi’s Mac download page carried this footnote: “The free version of Movavi Video Editor may have the following restrictions depending on the build: watermark on exported clips, 60-second video or 1/2 audio length limit, and/or some advanced features unavailable when exporting videos.” Note the words “depending on the build”: the exact limits can change between versions.
When we pressed Export, an upgrade screen titled “Remove the watermark and get all the tools” opened first. Its “Limited version” column listed, word for word:
- Watermark on saved videos
- 60-second export limit on videos
- Low-quality saved videos
- Key features locked
The free path was a plain “Save with Limitations” button. We took it, and the export finished: a 15-second, 1920x1080 MP4 of 846 KB with the logo stamped in the corner. Our clip was a still image under a voiceover, so it could not show how the “low quality” limit affects moving footage.
Movavi’s trial limitations page describes the Windows version a little differently: output videos get a “Trial” watermark there, with the same 60-second video or half-audio cap. Either way, a free export is marked. Movavi’s official way to lift the limits is to buy an activation key and activate the program; the same page says “you don’t need to re-install the program.”
What does this mean for pricing? The free version is useful for one job: finding out whether you like the editor before you pay. It is not a way to publish clean videos for free. If that is your goal, a roundup of the best free video editing software and its export limits is the better starting point.
Movavi Video Editor Plans: Monthly, Yearly and Lifetime
Movavi Video Editor comes as a 1-month subscription at $19.95, a 1-year option, and a Lifetime license on the Video Editor Plus card, and the difference that matters most is updates, per Movavi’s store page. Which one costs less over time? That depends on how long you plan to edit.
The subscription plans list “Free minor and major updates throughout the subscription period.” The Lifetime option lists something else: “Lifetime access to the current version without updates.” In plain words, a lifetime license is a one-time payment for the version you buy. When Movavi ships next year’s edition, a lifetime owner keeps the old one unless they pay again.
Here is how the three ways of paying compare on the store page:
| 1-month subscription | 1-year subscription | Lifetime | |
|---|---|---|---|
| Where it appears | Video Editor card, default | Video Editor toggle; Video Editor Plus default | Video Editor Plus toggle |
| Price shown in US dollars | $19.95 | $69.95 for Video Editor Plus | Shown only after switching; confirm at checkout |
| Updates | “Free minor and major updates throughout the subscription period” | Same | “Lifetime access to the current version without updates” |
| Watermark and length cap | Removed | Removed | Removed |
| Money-back guarantee label | 14 days | 14 days | 14 days |
The Video Editor Plus card shows $69.95 with the 1-year option selected, and its default Buy Now link points to the yearly product. Movavi’s store overview also sells a Video Editor + Photo Editor bundle at $69.95 for a 1-year subscription. Two different products at the same price is one more reason to read the checkout summary line by line.
One add-on deserves a warning. The paid plans include a checkbox for a Movavi Effects trial, and the store page spells out the terms: “Try free for 7 days, auto-renew at the end of the trial for $44.95/month. Cancel anytime.” In our test, the free version’s upgrade screen offered the same 7-day Effects trial on both paid columns. If you only want the editor, leave that box unchecked.
Which plan fits? A one-off project, such as a wedding video or a school assignment, fits one month. If you edit every week, a yearly plan keeps you on the newest features. A lifetime license fits people who are happy with today’s tools and hate subscriptions. Templates are separate in all three cases: the store page says “A few templates are included in Video Editor,” and “The full collection is available with a separate Movavi Templates subscription.”
Video Editor, Video Editor Plus, Video Suite and Movavi Unlimited Compared
Movavi’s four main editing bundles run from $19.95 for Video Editor alone to $149.95 a year for Movavi Unlimited, which bundles 7 Movavi programs, per the Unlimited page and the Video Suite store page. Do you need a bundle at all? Only if you will use the extra apps.
| Video Editor | Video Editor Plus | Video Suite / Video Suite Plus | Movavi Unlimited | |
|---|---|---|---|---|
| US price shown | $19.95, 1 month | $69.95, 1 year | $29.95, 1 month / $94.95, 1 year | $149.95, 1 year |
| Video editor | Yes | Yes | Yes | Yes |
| Extra effects | None | 3 effects packs | Plus only: 3 effects packs | 1-year full effects store access |
| Video Converter and Screen Recorder | Basic conversion and recording listed | Same as Video Editor | Full apps included | Included |
| Other apps | None | None | None | Photo Editor, VHS Capture, Media Player, ChiliBurner (Windows only) |
The three effects packs in the Plus versions are named on the store page as “Enticing gradients,” “Cinematic effects and dramatic LUTs” and “Vintage VHS effects.” That is the whole difference between Video Editor and Video Editor Plus on the page: the editor’s features are the same.
Video Suite is Movavi’s 3-in-1 bundle of Video Editor, Video Converter and Screen Recorder. Movavi Unlimited goes further, and its 80% discount carried an end date on the page, so the next visit may show a different price. The Unlimited page says the Mac version “doesn’t include ChiliBurner and Gecata by Movavi,” and otherwise matches the Windows version. Its FAQ also answers a question many buyers have about the steep discount: “If you purchase the subscription at the special offer price, you will be able to renew it at the same cost.”
What about the single apps? The store overview lists Video Converter, Screen Recorder, Photo Editor and Slideshow Maker at $19.95 for one month each. Older editions of the converter were sold as Video Converter Premium, a name you still see on key resellers; the current store simply calls it Video Converter.
Here’s the catch with bundles: they look cheap next to their struck-through price, but the struck-through number is Movavi’s own reference price, not something anyone paid. Compare the bundle with the one or two apps you will really open, not with the “was” price. Mac users weighing an app subscription instead of a bundle can read how a Setapp membership works. If you are still deciding between Movavi and other editors at different price points, our top video editor picks sorted by budget compare them side by side.
Why the Price Inside the App Can Differ From the Website
The price you see inside Movavi Video Editor can differ from the website, because Movavi shows regional prices: in our test on October 21, 2026, the in-app upgrade screen showed our local currency and a “15% off” label, while the US store page showed 17% off on the same monthly plan. Why does that matter? A price quoted in a review may not be the price your screen shows.
The upgrade screen we saw offered “Video Editor – Full version” as a monthly plan and “Video Editor Plus – Full version” with a yearly price, both in our local currency. We are not converting those numbers into dollars here, because regional prices are set separately, not by exchange rate. The store page, read from the same region, also showed local-currency prices.
Three things change the number you pay:
- Region: Movavi sets prices per country, and the store shows the local currency.
- Channel: the in-app screen, the website, Steam and resellers all run their own offers.
- Timing: discount labels change with Movavi’s sales, so a “17% off” today may read differently next month.
What should you do about it? Before you buy, open the store page in your browser and the upgrade screen in the app, and compare the two for the plan you want. Pick the lower one, and check that the plan name and billing period match. The Movavi store page also says “15 minutes after purchase, you will receive an email with a download link and activation key to the account used to make the purchase,” so you can activate the copy you already installed.
Buying Movavi on Steam
Movavi also sells Movavi Video Editor 2026 on Steam as a one-time purchase, listed for Windows only, with 14 add-on packs (DLC) on its Steam store page. Is the Steam version a good deal? It can be, during a Steam sale, but it is a different product line.
Here is what the Steam listing shows:
- Developer and publisher: Movavi.
- Release date: November 13, 2025.
- System requirements: “Microsoft® Windows® 10/11 64-bit.” No Mac version is listed.
- License: “Requires agreement to a 3rd-party EULA,” which links to Movavi’s own license agreement.
- Add-ons: 14 DLC effect packs, each sold separately.
Steam shows prices in your local currency, so we are not quoting a dollar figure. Steam versions are named by year (2025, 2026), which matches the lifetime model: you own that edition, and a newer edition is a new purchase or an upgrade bundle.
The bigger difference is support. Movavi’s help center says that for purchases through an app store or “a third-party reseller, license activation and transfers may be managed by that store. Please contact the store where you made the purchase” (Move Movavi to another computer). Movavi’s refund policy also covers only purchases made directly on its website, so a Steam purchase falls outside it.
Steam fits Windows users who already buy software there and wait for sales. Mac users can skip it. If you are comparing Windows editors more broadly, our guide to the best video editing software for Windows lines up the main options.
Movavi Coupons and Promo Codes: Where Real Discounts Come From
Real Movavi discounts mostly come from Movavi itself: its official coupons page says the best current deal is “60% off the Video Suite Plus (annual personal plan),” applied automatically with no code needed (Movavi discounts page). So are Movavi coupon codes real? Some are, but you rarely need one.
Movavi’s coupons page sets out three rules worth knowing:
- Automatic discounts: “This discount is automatically applied when you select the annual plan,” so the sale price already shows at checkout.
- One per order: “only one discount can be applied per order.” Stacking a promo code on top of a sale price does not work.
- Regional codes: “in some special cases, promotional codes can be region-specific.” A code posted by a site in another country may fail for you.
To use a code you do have, the page tells you to press Buy Now, open the “I have a discount coupon” section at checkout and check that the code sits in the box before you pay.
We do not list promo codes on this page. We can’t verify which codes work, for whom, or until when, and a code that fails at checkout wastes your time. Some coupon sites promise 80% off or more; compare that with the struck-through prices in the table above, where Movavi already shows discounts of 17% to 80% on its own pages.
Our advice is simple. Check the official store first, then the official coupons page, then wait for a seasonal sale if you are not in a hurry. If a site asks you to click through its own link to reveal a “secret” code, treat it as an ad, not a discount.
Key Reseller Sites: What to Check Before You Buy
Key reseller sites sell Movavi activation keys below the store price, but Movavi’s license rules say you may not “resell, rent, sublicense, or use the software outside license terms,” and violations can end the license (Movavi license usage rules). Is a cheap key worth that risk? For most people, no.
Several of the top search results for Movavi pricing are key shops selling “lifetime” keys for older editions. Before you buy one, check these points against Movavi’s own pages:
| What to check | What Movavi’s pages say |
|---|---|
| Computers per license | A personal license is “licensed for use on one computer by default” |
| Moving to a new computer | “the license must be transferred, not reused,” through Movavi support |
| Refunds | The refund policy “applies only if you purchase directly from the Movavi website” |
| Who supports a reseller key | Activation and transfers “may be managed by that store” |
| Commercial use | The personal license is “for personal use only” |
The refund line is the one people miss. Movavi’s refund policy says buyers from “a retail store or online partner store should contact the seller regarding the applicable refund policy.” If a reseller key stops working, Movavi points you back to the seller, and an unknown seller may not answer.
There is also the edition problem. Reseller keys are often for an older yearly edition. That is fine if you only want the old version, but it is a lifetime license “without updates” in practice, and it may not match the current download.
If you do buy from a third party, pick a large, known store, keep the order email, and activate the key the same day. Better still, compare the reseller price with Movavi’s own sale price first; with discounts of up to 80% on the official store, the gap is often smaller than it looks.
Business and Education Licenses
Movavi sells separate business and education licenses: business plans are 1-year subscriptions with “Permission for company use” and a “30-day money back guarantee,” per the Movavi business store page. Do you need one? If you edit videos for clients or for your company, yes.
The personal license is narrow. Movavi’s usage rules call it “for personal use only,” with one exception for monetized YouTube videos. Those are allowed only if the video was made with Movavi, the description says so, and it links to movavi.com. Client work, advertising and business projects need the business license.
The business page lists three plans, Video Editor Business, Video Suite Business and Movavi Unlimited Business, each a 1-year subscription with these notes:
- “Pay a yearly license fee and renew if satisfied”
- “Permission for company use”
- “We’ll give you a discount if you buy 5 licenses or more”
- A 30-day money-back guarantee, longer than the 14 days on personal plans
The Unlimited page lists Movavi Unlimited Business at $264.95 for a 1-year subscription. The business store page showed the other business prices only in our local currency, so check them in yours.
Education pricing runs through Movavi’s education site. Movavi says educational licenses “are available for schools, universities, colleges, teachers, students, and other accredited educational organizations.” To qualify, Movavi asks you to “use your educational email address or provide a document confirming your student, teacher, or institutional status.” The education site also lists volume discounts per order:
| Licenses in one order | Discount listed |
|---|---|
| 10 to 24 | 30% off |
| 25 to 49 | 45% off |
| 50 to 99 | 60% off |
| 100 or more | 75% off |
The education site also reminds buyers that “Movavi products are licensed per computer,” so a computer lab needs one license per machine. Education licenses are for non-commercial use only, according to the usage rules.
Cancellation and Refunds in Brief
You can cancel a Movavi subscription bought on the website at any time from your Movavi account, and Movavi’s refund policy lets you apply for a refund “within 14 calendar days after purchase” only in listed cases (Movavi refund policy). Does the 14-day guarantee mean “money back if you don’t like it”? No, and that is the most common misunderstanding.
To cancel a web purchase, Movavi’s cancel subscription guide gives these steps:
- Sign in at movavi.id.
- Open My purchases and pick Programs, Effects or Services.
- Select the subscription and click Manage subscription.
- Click Cancel subscription and finish the steps.
After canceling, you keep access until the end of the paid period. The same guide notes that “subscription status may take up to 24 hours to update,” that “The current paid period is not refunded automatically,” and that “Deleting your Movavi account does not cancel subscriptions.” Program, Movavi Effects and Movavi Templates subscriptions are managed separately, so canceling the editor does not cancel an Effects trial that turned into a paid plan.
Refunds are narrower than the “14-day money back guarantee” label suggests. The refund policy lists cases such as a technical issue that support can’t fix within 14 calendar days, a duplicate purchase within 14 days, or an Effect Set that none of your Movavi programs support. It lists cases that do not qualify, including “You no longer need the program or Effect Set” and being unhappy with features “described on our website and available in the trial version.”
That last line is why the free version matters. Movavi expects you to try the free version first, so “I didn’t like it” after buying is not a refund reason. For mobile apps, Movavi’s refund help article says “Apple, Huawei, and Google handle all billing, subscription changes, and refunds for purchases made on their platforms.”
Is a Paid Movavi License Worth It?
A paid Movavi license is worth it if you edit regularly and want a simple desktop editor, starting at $19.95 for one month on Movavi’s store page. Is it worth it for everyone? No: if you only need one clean video a year, a free editor without a watermark may do.
Based on our own test of the free version, the editor itself was easy to learn, and the only wall we hit was at export: the watermark and the 60-second cap. Our write-up of what editing and exporting on the free Movavi version looked like shows each step. Paying removes exactly those two things. What paying does not change is the steady stream of template and effects offers, which are separate subscriptions.
Here is how we would choose:
- One project this month: buy one month at $19.95 and cancel right away, so it does not renew.
- Editing every week: a yearly plan keeps updates coming; Video Editor Plus adds three effects packs.
- You also convert files or record your screen: Video Suite bundles both apps with the editor.
- You want to pay once: pick the Lifetime option, accept that it does not include updates, and check its price at checkout.
- You work for clients or a company: buy a business license, not a personal one.
If you are still comparing editors, our plain-English guide to what video editing software is and what it costs explains the main pricing models. Mac users can compare Movavi with Apple’s own tools in our best video editing software for Mac guide, and anyone weighing a professional editor should read our roundup of professional video editing software. If you are looking at AI video tools instead of a timeline editor, the credit-based plans work very differently; our breakdown of InVideo AI’s plans and credits shows how.
Before you pay, run this short checklist:
- Did you export a short clip on the free version and decide you like the editor?
- Does the plan at checkout show the billing period you picked: 1 month, 1 year or Lifetime?
- Is the Movavi Effects trial box unchecked, unless you want that subscription?
- Are you buying from Movavi’s own site, so the refund policy applies?
- Do you need a business license because the videos are for work?
References
- Movavi: Get Movavi Video Editor (store page)
- Movavi: Get Movavi Video Suite (store page)
- Movavi: Store
- Movavi: Unlimited
- Movavi: Video Editor for business (store page)
- Movavi: Official discounts and deals
- Movavi: Trial Version Limitations in Movavi Software
- Movavi: Refund policy
- Movavi Help Center: Request a refund
- Movavi Help Center: Cancel Movavi subscription
- Movavi Help Center: License limitations and usage rules
- Movavi Help Center: Move Movavi to another computer
- Movavi: Software for education
- Steam: Movavi Video Editor 2026