MailerLite’s free plan got smaller this year, and its paid plans got new names. If you read a MailerLite pricing guide from early 2026, its numbers are probably wrong now. This one uses the live pricing page, the help center and what our own account showed.
Why MailerLite’s Price Depends on More Than Your List Size
MailerLite says more than 1 million creators and businesses use it (MailerLite pricing), and most of them start on the Free plan. The price you end up paying, though, depends on four things: how many active subscribers you have, how many emails you send, how many forms, automations and pages you keep live, and whether you pay monthly or yearly.
That’s why a single “starts at” number misleads. Comfort starts at $12 a month, but that’s for 500 subscribers. At 10,000 subscribers, the same plan costs $89 a month. And what if you send a daily newsletter? Then the sending allowance matters as much as the list size.
This guide sticks to money: what the Free plan covers, what the trial unlocks, what each paid plan costs at each list size, and how to pay less. For the product itself, read our hands-on look at MailerLite’s forms, automations and domain step.
Key Takeaways
MailerLite’s Free plan covers 250 subscribers and 2,500 emails a month at $0, according to its pricing page. Paid plans start at $12/month for Comfort and $25/month for Power at 500 subscribers, and yearly billing takes 10% off. Is the Free plan enough? For a small list with one form and a welcome email, yes. Past 250 subscribers, MailerLite locks sending until you upgrade.
Quick Answer: What MailerLite Costs in 2026
MailerLite costs $0 on the Free plan, $12 a month for Comfort and $25 a month for Power at the 500-subscriber tier, billed monthly, per its pricing page on October 24, 2026. Enterprise starts above 200,000 subscribers and is priced on request.
| Plan | Billed monthly | Billed yearly | Subscribers at that price | Monthly emails |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 250 | 2,500 |
| Comfort | $12/month | $10.80/month ($129.60/year) | 500 | 5,000 |
| Power | $25/month | $22.50/month ($270/year) | 500 | Unlimited, fair use |
| Enterprise | Custom | Custom | 200K+ | Custom |
So how much does MailerLite cost for a typical small business? With 1,000 subscribers, Comfort is $19 a month and Power is $39 a month on monthly billing. The pricing FAQ sums up the model in one line: “Pricing is based on usage, not feature access.”
How We Checked MailerLite’s Prices
We read every price in this guide on MailerLite’s own pages on October 24, 2026, in a US English browser that was not logged in, with prices shown in USD. The in-app numbers come from our own MailerLite account, opened on October 20, 2026, with Google sign-in and no card.
For the tier prices, we moved the pricing page’s subscriber selector through each list size and wrote down what it showed for monthly and yearly billing. For the rules behind the prices, such as how MailerLite counts subscribers or what happens over a limit, we used its help center articles. They’re linked in each section, so you can check them yourself.
Why bother with both? Because the account and the public page don’t always agree. During our trial, the app’s usage page showed much bigger caps than the Free plan has, and that’s an easy way to plan around the wrong numbers.
MailerLite also says prices “may be subject to applicable taxes.” Its billing help article says it charges in EUR or USD based on your billing address, and VAT or other taxes may apply at checkout (MailerLite Help: Plan and billing).
The Free Plan Today: 250 Subscribers and 2,500 Emails a Month
MailerLite’s Free plan includes up to 250 active subscribers and 2,500 emails a month at $0, and our account’s Plan and billing page said exactly that on October 20, 2026: “Plan: Free — Up to 250 subscribers. 2,500 emails. — Monthly cost $0”. The public pricing page lists the same two numbers.
Why do so many articles still say 500 subscribers? Because that was true until June 16, 2026. MailerLite’s own Free plan update article says the subscriber limit “was reduced from 500 to 250 active subscribers” and the sending limit “was reduced from 12,000 to 2,500 monthly emails” (MailerLite Help: Free plan update). The same update raised the user limit from 1 to 2 seats and opened up custom templates, blogs, promotional pop-ups and the HTML editor on Free.
What do 2,500 emails buy you? One send to a full list of 250 uses 250 emails, so you can mail the whole list 10 times a month. A weekly newsletter uses 4 or 5 of those sends, which leaves room for a welcome email and a few one-off announcements.
How MailerLite counts subscribers
Only active subscribers count. Unsubscribed and bounced contacts don’t, per the pricing FAQ. Two rules can surprise you, though:
- Paid plans use a cumulative count within each billing cycle. Any address that was active at any point in the cycle counts, even if you delete it later.
- The count resets once a month on your billing anniversary. The pricing FAQ gives an example: delete subscribers on April 1 with a billing date of April 5, and they still count until April 4.
The billing help article also warns that deleting subscribers and re-uploading new ones to get around plan limits violates MailerLite’s terms of service.
What happens at subscriber 251
The pricing FAQ is direct: when a free account goes over 250 active subscribers, “sendings will be locked (campaigns + automation).” You then upgrade or remove subscribers to send again. The Free plan update article adds that adding new subscribers manually, through the API or through integrations also pauses. Forms and landing pages keep collecting signups without showing errors to visitors, and MailerLite doesn’t charge a free account automatically. Not sure where those first 250 readers will come from? Our guide to building an email list from zero covers that part.
Free Plan Usage Caps: Automations, Forms, Landing Pages and Websites
The Free plan allows 3 active automations, 3 active forms, 1 landing page, 1 website of up to 5 pages and 1 digital product, according to MailerLite’s plan and billing help article. The pricing page adds that free automations can have up to 5 steps each.
Here’s the catch we found: those aren’t the numbers our app showed during the 14-day trial. The usage list on our Plan and billing page read 1,000 automations, 500 landing pages, 500 websites, 500 forms and 1,000 products. Those are trial-period figures. MailerLite’s trial article says that when the trial ends, “your account will revert to the Free plan” and “Free plan limits will apply” (MailerLite Help: 14-day premium trial).
| Item | Free plan (pricing page and help center) | What our app showed during the trial |
|---|---|---|
| Subscribers | 250 | 250 |
| Emails per month | 2,500 | 2,500 |
| Active automations | 3, up to 5 steps each | 1,000 |
| Active forms | 3 (embedded forms and pop-ups) | 500 |
| Landing pages | 1 | 500 |
| Websites | 1 (up to 5 pages) | 500 |
| Digital products or bookings | 1 | 1,000 |
| User seats | 2 | Not shown |
So which column should you plan around? The left one. We didn’t wait 14 days to watch the switch happen, but every MailerLite page we read on October 24 agrees on the Free plan caps.
Active items vs drafts
The caps count only active or published items. Drafts don’t count, so you can keep spare forms or automations switched off in your account. At the limit itself, you can still save drafts, but you can’t publish anything new in that feature.
Going over a cap is worse on Free than on a paid plan. MailerLite’s Free plan update article says an account over any Free limit enters a “restricted state”: you can’t create, activate or edit automations, forms, websites, landing pages or products, you can’t send emails, and you can’t import subscribers. To get out, you deactivate items until you’re back under the cap, or you upgrade.
What else the Free plan includes
The pricing page’s comparison table marks these as included on Free: the drag-and-drop, simple and custom HTML editors, email A/B testing, pop-ups and promotion pop-ups, a website blog section, surveys and quizzes, click maps, e-commerce triggers, digital products and bookings, and Stripe and Shopify integrations. Newsletter templates and the subject line generator are marked “Limited,” and the AI landing page builder can be used “Once.” API, MCP and webhook access are also limited, and the pricing FAQ says free API and MCP access “doesn’t include sending.”
What the 14-Day Trial Unlocks and What Is Labeled Premium
Every new MailerLite account gets a 14-day trial of premium features with no card, capped at 250 subscribers and 2,500 emails, according to MailerLite’s trial help article. Test emails don’t count toward the 2,500.
We saw the trial from the inside. The signup page said “Get started with a Free plan — Sign up in seconds. No credit card required,” and a side panel promised “Try everything free for 14 days.” Our dashboard then read “Trial — 14 days left”. When we opened the campaign picker, 3 of the 5 campaign types carried a Premium label: RSS, Auto resend and Multivariate. Regular and A/B split campaigns had no label.
The trial article lists what you can test from both Comfort and Power, including:
- RSS campaigns, auto resend campaigns and dynamic blocks.
- Multiple triggers in one automation, which is a Power-only feature after the trial.
- The preference center and the unsubscribe page builder.
- The AI writing assistant, the AI subject line generator, smart sending and multivariate testing.
- Selling recurring subscriptions and sending paid newsletters.
- Landing page A/B split tests, custom code injection and 24/7 live chat support.
Some paid features stay locked during the trial: unlimited sending, more than 2 users, custom domains, custom user permissions, removing the MailerLite logo, creating your own landing page template and a dedicated IP.
What changes on day 15
When the trial ends, MailerLite deletes no data, but your account drops to the Free plan and its caps. Automations with multiple triggers stop working until you upgrade to Power. Paid-only features such as the preference center, the unsubscribe page builder and auto resend campaigns also go away. Want to end the trial early? The trial article says to contact support, which cancels it and leaves you on Free. Upgrading mid-trial also ends it, and your paid plan starts right away.
One sending detail is worth knowing. The trial article says new accounts that sign up with a custom domain can send their first campaigns without authenticating it, but only during the trial. In our test, the form and the welcome automation were a different story: MailerLite wouldn’t enable either until the sender domain was authenticated. Plan on doing the DNS step before day 15 either way.
MailerLite Paid Plans Compared
MailerLite sells two self-serve paid plans, Comfort from $12 a month and Power from $25 a month, plus a custom-priced Enterprise plan for lists above 200,000 subscribers, according to its pricing page. Both self-serve plans come with monthly or yearly billing.
If you’re searching for the “Growing Business” plan, it’s still here under a new name. MailerLite’s paid plans update article says “Growing Business plan is now called Comfort, and the Advanced plan is now called Power” (MailerLite Help: Moving to the new Comfort and Power plans). The change came with new prices on June 16, 2026.
| Comfort | Power | Enterprise | |
|---|---|---|---|
| Price at 500 subscribers | $12/month, or $10.80/month yearly | $25/month, or $22.50/month yearly | Custom, 200K+ subscribers |
| Monthly emails | 10 times your subscriber tier | Unlimited, fair use | Custom |
| Active automations | 50, up to 100 steps | Unlimited, up to 100 steps | Unlimited |
| Active forms | 10 | Unlimited | Unlimited |
| Websites and landing pages | 10 combined | Unlimited | Unlimited |
| Digital products and bookings | 5 | Unlimited | Unlimited |
| User seats | 3 | Unlimited | Unlimited |
| Support | Priority email and 24/7 live chat | Dedicated success manager |
What Comfort adds over Free
Comfort is where most paid features live. The pricing page’s comparison table marks these as Comfort and Power features, not Free ones: custom domains for sites, removing the MailerLite logo, RSS and auto resend campaigns, the preference center, the unsubscribe page builder, the AI writing assistant, smart sending, multivariate testing, dynamic email content, delivery by time zone, editing links in sent campaigns, custom user permissions, custom report exports, landing page A/B tests and custom code injection. Selling recurring subscriptions and sending paid newsletters also start at Comfort. Thinking about charging readers? Our guide to newsletter monetization compares the ways newsletters make money.
What only Power adds
Power’s extras over Comfort are a short list: unlimited sending, unlimited feature use, multiple triggers in one automation, 24/7 live chat support and partner discounts, which include 15% off Google Workspace. The paid plans update article adds that Comfort users get live chat only on plans with 50,000 or more subscribers.
When Enterprise comes in
Enterprise is for lists above 200,000 subscribers. The pricing FAQ says it includes a dedicated success manager, account audits, deliverability support and a dedicated IP as an add-on, with pricing based on your active subscriber count. A dedicated IP has its own bar: MailerLite’s help center says the account needs at least one authenticated domain and must send at least 50,000 emails a week (MailerLite Help: Dedicated IP).
How the Price Scales With Your Subscriber Count
MailerLite’s prices climb with your list: Comfort goes from $12 a month at 500 subscribers to $89 at 10,000 and $819 at 200,000 on monthly billing, per the subscriber selector on its pricing page on October 24, 2026. The billing help article says the self-serve tiers run “from 500 up to 200,000 subscribers.”
| Subscribers | Comfort, monthly | Comfort, yearly (per month) | Power, monthly | Power, yearly (per month) | Comfort emails per month |
|---|---|---|---|---|---|
| 500 | $12 | $10.80 | $25 | $22.50 | 5,000 |
| 1,000 | $19 | $17.10 | $39 | $35.10 | 10,000 |
| 2,500 | $33 | $29.70 | $49 | $44.10 | 25,000 |
| 5,000 | $49 | $44.10 | $69 | $62.10 | 50,000 |
| 10,000 | $89 | $80.10 | $129 | $116.10 | 100,000 |
| 25,000 | $179 | $161.10 | $239 | $215.10 | 250,000 |
| 50,000 | $319 | $287.10 | $389 | $350.10 | 500,000 |
| 100,000 | $439 | $395.10 | $489 | $440.10 | 1,000,000 |
| 200,000 | $819 | $737.10 | $1,119 | $1,007.10 | 2,000,000 |
The selector has more steps than this table. It also showed tiers at 8,000 subscribers ($69 for Comfort and $99 for Power, monthly), 15,000 ($129 and $179) and 20,000 ($159 and $219), among others. Typing 1,500 jumped straight to the 2,500 tier, so there’s no tier between 1,000 and 2,500.
Comfort’s sending allowance
Comfort’s email allowance is 10 times the top of your subscriber tier, not your exact count. The pricing FAQ’s example: on the up-to-1,000 tier, “you get 10,000 emails a month whether you have 200 subscribers or 900.” A send is one email to one subscriber, and the allowance resets each month on your billing date.
Is Power ever cheaper than Comfort? For daily senders, it can be. A daily newsletter to 1,000 subscribers is roughly 30,000 emails a month. Comfort’s 1,000 tier allows 10,000 and its 2,500 tier stops at 25,000, so the first Comfort tier that covers 30,000 is the 5,000-subscriber tier at $49. Power at the 1,000 tier costs $39 with unlimited sending under fair use. That’s our own math from the table, not a MailerLite example.
Automatic upgrades on paid plans
On paid plans, MailerLite moves you up a tier on its own. The pricing FAQ says that when active subscribers pass your limit, “the subscriber limit will automatically increase and your credit card will be charged for the next pricing tier.” The billing help article says the same happens when Comfort sends pass the monthly allowance, with a pro-rated charge, and gives an example: a Comfort user on the 5,000 tier who sends more than 50,000 emails moves to Comfort 8,000, then back to 5,000 at renewal. Feature caps work differently. Going over them never triggers an upgrade; you just can’t create or edit those items until you’re back under.
Annual Billing, the Nonprofit Discount and Other Ways to Pay Less
Yearly billing saves 10% on Comfort and Power, and nonprofits get 30% off any paid plan, according to MailerLite’s plan and billing help article. You can’t combine them: “only the biggest available discount is applied.”
At 1,000 subscribers, yearly billing brings Comfort from $19 to $17.10 a month, or $205.20 for the year. Power drops from $39 to $35.10 a month, or $421.20 a year. Is locking in a year worth it? Only if you’re confident in the plan. Downgrades and annual-to-monthly switches wait until the current billing cycle ends.
How to get the nonprofit discount
MailerLite’s nonprofit page says to sign up for the 14-day trial, choose “nonprofit” as your industry during onboarding and contact support within 14 days with documentation of your status (MailerLite for nonprofits). The pricing FAQ gives examples: US nonprofits can send their IRS tax exemption certificate, and European NGOs can send an official government document. The same nonprofit page says MailerLite gives selected nonprofits a free Power plan for 2 years through a sponsorship program, and that it supports more than 50 organizations in over 10 countries this way. It also compares its 30% discount with Mailchimp’s 15%; that’s MailerLite’s own claim, so check Mailchimp’s current terms if it matters to you.
Other levers that lower the bill
- Keep your list clean. Unsubscribed and bounced contacts don’t count, and MailerLite’s Free plan update article points to the Clean up inactive tab for removing subscribers who no longer open your emails.
- Keep only what you use switched on. Feature caps count active items, so pause old automations and unpublish old pages.
- Pause instead of cancel. The billing help article says you can pause a paid subscription for 2 months, once per calendar year, with no charges while paused and Free plan limits in the meantime.
- Watch for coupons, but don’t expect stacking. Coupon codes go in at checkout, and the pricing FAQ says MailerLite applies one discount at a time.
The June 2026 price change for existing accounts
Searching for a MailerLite price increase? Here’s what MailerLite itself says. New pricing started on June 16, 2026, and paid accounts move to it “at the next renewal date or when the plan is manually upgraded/downgraded” (MailerLite Help: Plan and billing). The paid plans update article answers the obvious follow-up with a plain “No”: you can’t keep your old plan or lock in your old price, and your renewal “reflects the new plan rather than your previous one.” Compare your renewal quote with the table above before the date arrives.
Refunds
Don’t count on getting money back. MailerLite’s refund policy says it doesn’t refund unused or partly used plans, a plan bought by mistake or a plan you forgot to cancel (MailerLite Help: Refund policy). Individuals who use MailerLite for non-business purposes can request a refund within 14 calendar days of agreeing to the terms, and any discretionary refund has to fall within 30 days of the last transaction.
Costs Beyond the Plan: Your Own Domain and Sender Setup
The plan price isn’t the whole bill if you don’t own a domain yet: .com renewals ranged from $9.98 to $38.38 a year on official registrar pages on October 23, 2026, per our comparison of domain registration sites. MailerLite expects you to send from a domain you control.
We hit that requirement directly. In our October 20 test, the subscribe form page said “Sender email domain must be authenticated and verified before you can enable this form,” and the welcome automation showed “Sender email must be authenticated before you can send from this address”. Neither could go live without it, and we stopped there, because the domain step meant editing DNS records.
What does that step involve? MailerLite’s help center says you add a DKIM record as a CNAME, an SPF record as a TXT and a domain verification TXT record at your DNS provider, then press Check DNS Records; updates can take up to 24 hours (MailerLite Help: Domain authentication). The records cost nothing. The domain is the cost.
What if you only have a Gmail or Yahoo address? MailerLite’s free-domain article says it rewrites the sender to a MailerLite subdomain, so john@yahoo.com goes out as john.yahoo.com@send.mailerlite.eu, and it still recommends a domain of your own (MailerLite Help: The limitations of using a free domain). That keeps the plan free, but your emails show a MailerLite address.
Two smaller costs to keep in mind: a custom domain for a MailerLite website or landing page needs a paid plan, and a dedicated IP is an Enterprise add-on with the sending minimum shown in the paid plans section.
MailerLite’s Free Plan Next to beehiiv and Kit
MailerLite’s Free plan has the smallest subscriber cap of the three newsletter tools we tested on October 20, 2026: 250 subscribers, against 2,500 in beehiiv’s app and up to 10,000 on Kit’s public pricing page, per our test logs. Free plan size isn’t the only cost, though.
| MailerLite | beehiiv | Kit | |
|---|---|---|---|
| Free subscriber cap | 250 (in-app and pricing page) | 2,500 (in-app) | Up to 10,000 (public pricing page) |
| Free email sends | 2,500 a month | Unlimited (in-app) | Unlimited broadcasts (public pricing page) |
| Free seats | 2 | 1 | Not shown in our test |
| Paid price we saw at 1,000 subscribers | $19/month (Comfort, pricing page) | Not checked in our test | $39/month (Creator, in-app) |
| What blocked a live welcome email | Domain authentication | Nothing; 1 publish | Nothing; 3 separate pieces |
What does that mean in practice? If your list will pass 250 soon and you don’t want to pay yet, beehiiv or Kit gives you more free room. If you’ll pay anyway, MailerLite’s $19 Comfort tier at 1,000 subscribers costs less than the $39 Creator plan our Kit account showed. For the paid tiers of the other two, see our beehiiv pricing guide and our breakdown of what Kit’s free and paid plans include. The side-by-side of all three on the same seven tasks is in our comparison of the best newsletter platforms.
When It Makes Sense to Upgrade
The clearest upgrade signal is subscriber 251: past 250 active subscribers, MailerLite locks campaigns and automations on the Free plan, per its pricing FAQ. The rest of this section is our reading of the numbers above, not MailerLite’s advice.
Stay on Free if all of these are true:
- Your list is under 250 and growing slowly.
- You send to the full list fewer than 10 times a month.
- You need 3 or fewer live forms and automations, and 1 landing page.
- You’re fine with the MailerLite logo in your emails and on your pages.
Move to Comfort when any one of these happens:
- You’re about to pass 250 subscribers. At 500, Comfort is $12 a month, or $10.80 on yearly billing.
- You want RSS-to-email, auto resend, the preference center or the AI writing assistant after the trial.
- You want your own domain on a MailerLite website or landing page, or no MailerLite logo.
Pick Power instead of Comfort when:
- You need more than one trigger in an automation, more than 50 automations or more than 10 forms.
- You send often enough that Comfort’s allowance pushes you to a bigger tier. A daily newsletter to 1,000 people is the example from our math.
- You want 24/7 live chat with a list under 50,000.
Still deciding between email tools rather than plans? Our creator’s checklist for choosing an email platform widens the field, and our guide to Mailchimp alternatives covers the other tool people most often compare with MailerLite. Whatever you pick, start on the free tier, build one form and one welcome email, and upgrade the week your list gets close to the cap.
References
- MailerLite: Pricing
- MailerLite Help: Everything about subscription plan and billing
- MailerLite Help: Free plan update, what you need to know
- MailerLite Help: Moving to the new Comfort and Power plans
- MailerLite Help: What is included in MailerLite’s 14-day premium trial?
- MailerLite Help: About MailerLite’s refund policy
- MailerLite Help: How to request a dedicated IP
- MailerLite Help: Domain authentication
- MailerLite Help: The limitations of using a free domain
- MailerLite: Email marketing for nonprofits