Kit gives away more than most email tools: a free plan for up to 10,000 subscribers. Then the first paid tier asks $39 a month, the price climbs with every few thousand readers, and a second paid plan sits on top. We opened a Kit account on a no-card trial, read its billing page line by line, and then went through the public pricing page tier by tier, so you know what each number means before you pay anything.
Kit Pricing at a Glance: Free Plan Limit and Cheapest Paid Plan
Kit’s pricing page lists two numbers that answer most questions: Free costs $0 for “up to 10,000 subscribers,” and the cheapest paid plan, Creator, costs $33 a month when you pay $390 for a year, or $39 when you pay month to month, for 1,000 subscribers (Kit pricing). Everything else on the page is a variation on those two.
Kit is the new name of ConvertKit, and the pricing page still says “Formerly ConvertKit” at the bottom. So any search for ConvertKit pricing lands on the same three plans:
| Plan | Price for 1,000 subscribers | Subscriber limit | Who it’s for, per Kit |
|---|---|---|---|
| Free | $0/mo | Up to 10,000 | “For creators just starting out” |
| Creator | $39/mo monthly, or $33/mo billed yearly ($390) | Unlimited, priced by tier | “For growing creators” |
| Pro | $79/mo monthly, or $66/mo billed yearly at the standard rate | Unlimited, priced by tier | “For scaling creators” |
Which one should you look at first? If your list is under 10,000 people and you don’t need automated email series yet, Free covers you. The moment you want a welcome sequence that runs on its own, you are shopping for Creator.
We read these prices in late October 2026 with a US-English browser, and they were in US dollars. Kit’s own billing help says its pricing page “always has the most current information,” so check it again on the day you buy.
Key Takeaways
Kit’s free plan covers up to 10,000 email subscribers at $0 (Kit Help Center: The Kit Free plan), but automations and sequences stop running on it. Creator starts at $39 a month, or $390 a year, for 1,000 subscribers. Prices rise with your confirmed subscriber count, and the trial needs no card.
Kit’s Plans in 2026: Free, Creator and Pro
Kit sells three plans in 2026, Free, Creator and Pro, and Kit’s help article on the two paid plans gives starting prices of “$39 / month” for Creator and “$79 / month” for Pro at up to 1,000 subscribers, with “2 months free” on annual billing (Kit Help Center: Creator vs Pro). Both paid plans come with a 14-day trial and no card.
One naming quirk before we go further. The pricing page and that Creator vs Pro article call the top plan “Pro.” Other help pages, including Billing at Kit and The Kit Free plan, still call it “Creator Pro.” They are the same plan. If a guide mentions “Creator Pro,” read it as Pro.
What each plan adds
| Feature | Free | Creator | Pro |
|---|---|---|---|
| Subscribers | Up to 10,000 | Unlimited | Unlimited |
| Landing pages and forms | Unlimited | Unlimited | Unlimited |
| Email broadcasts | Unlimited | Unlimited | Unlimited |
| Visual Automations and sequences | No | Unlimited | Unlimited |
| Users | 1 | 2 | Unlimited |
| Subject line A/B testing | 2 subject lines | 2 subject lines | 5 subject lines |
| Remove Kit branding | No | Yes | Yes |
| Selling digital products | 3.5% + 30c per sale | 3.5% + 30c per sale | 3.5% + 30c per sale |
| Free migration from another platform | No | Yes | Yes |
That table comes from the pricing page’s “Compare plans and features” section (Kit pricing). Pro’s extras are mostly for teams and bigger lists: Subscriber Signals, a Growth Concierge team, engagement scoring, deliverability reporting, collaborative editing, editing links in sent broadcasts and a newsletter referral system. The pricing page values that referral system as “a free SparkLoop plan (worth $99/mo).”
How do you know if you need Pro? Kit’s own rule of thumb is simple. Creator fits accounts run by one or two people. Pro is for three or more people, for syncing segments to Facebook ad audiences, for A/B testing email content, and for a referral program.
The 2025 price increase
If you remember cheaper ConvertKit prices, you’re not imagining them. In a letter dated September 8, 2025, founder Nathan Barry wrote: “we’re raising prices for the first time in 12 years” (Kit, pricing update letter). New prices applied to new customers that day. Existing customers kept their old price until their first billing date after October 15, 2025.
Kit’s billing article adds a useful line for anyone reading older reviews: “Our pricing page always has the most current information.” In other words, a ConvertKit price from 2024 or early 2025 is out of date. We only quote what the pricing page showed when we checked it.
What We Saw in Our Own Kit Billing Page
Our own billing page, read on October 20, 2026 during the no-card trial, showed one line: “Creator Monthly — 1,000 subscribers — $39/month — 0 / 1,000.” That is the monthly price of Creator, matching the help article’s $39 starting price, not the $33 headline you see on the pricing page with yearly billing switched on.
Here is the rest of what that page said, word for word:
- “Your free trial ends in 14 days. Your subscription will cancel at the end of the trial.”
- “If you wish, you can cancel your free trial and downgrade to the free plan immediately.”
Earlier, right after onboarding, a full-screen “Welcome to Kit!” modal had asked for card details for the Creator plan. It listed “Monthly $39/month · Annual $390/year (2 months free!)” and promised “You won’t be billed until after your free trial ends.” We closed it with the “I’ll do this later” link and never entered a card.
What surprised us was what the billing page left out. It never showed the free plan’s limits. For those we had to open the public pricing page. So if you only look inside the app, Kit looks like a $39 product with a trial, when in fact a $0 plan sits right below it.
Why does the pricing page say $33 while the app said $39? Because the pricing page opens with “Pay yearly—save 17%” switched on. Flip that switch off and Creator at 1,000 subscribers reads $39/mo, billed monthly. Both numbers are correct; they describe different billing periods. For a full walkthrough of the account itself, from forms to the welcome email, see how Kit’s setup and free plan worked in our hands-on test.
What the Free Plan Includes, and What It Leaves Out
Kit’s Free plan “costs $0 per month for as long as you stay under 10,000 subscribers,” according to its help center (Kit Help Center: The Kit Free plan). That article lists what you get:
- Up to 10,000 email subscribers
- Unlimited forms and landing pages
- Unlimited email broadcasts
- Audience tagging and segmentation
- Digital products and subscriptions, “so you can sell straight from your list”
- A/B testing on your broadcasts
- Free and Smart Recommendations through the Creator Network
- API access
And here is what needs a paid plan, from the same article: Visual Automations and the automation template library, email sequences, rules and RSS campaigns, AI Connectors, paid apps in the Kit App Store, and earning from Paid Recommendations.
That second list matters more than it looks. A welcome email series is the first automation most newsletters build. On Kit, it needs a sequence and a Visual Automation, and both sit behind Creator. The help article is direct about it: “Visual automations and sequences stop running while you’re on the Free plan.” Your work stays saved, and it starts again when you upgrade.
Does that make the free plan a trial in disguise? Not really. Forms, landing pages, broadcasts and product sales all stay free up to 10,000 subscribers, and Kit’s pricing FAQ says “There are no sending limits on any of our plans.” You can grow a list and send to it every week without paying. You just do it by hand.
The branding badge and support
The free form we built carried a “Built with Kit” badge. The pricing page lists “Remove Kit branding” under Creator, which Kit describes as toggling off its branding “on landing pages, emails, and product pages.” On Free, the badge stays.
Support works on every plan. Per the free plan article, requests from Free accounts “are answered in the order they’re received within 24 hours.” Paid plans get 24/7 email and chat support, and Pro gets priority on top of that.
What happens at subscriber 10,001
Free stops at 10,000. The help article says that once you pass it, “You’ll need to upgrade to a paid plan to keep sending.” On the pricing page, the Free card switches to “Up to 10,000 subscribers only” as soon as you drag the slider past that point.
Here’s the catch for a large free list: the jump is steep. At 10,000 subscribers, Free costs $0 and Creator costs $139 a month on monthly billing. Pass 10,000 and the next Creator tier, up to 15,000 subscribers, costs $169 a month, or $141 a month billed yearly. If your list is close to 10,000, plan for that bill before you get there.
How Kit Pricing Scales With Subscribers
Kit charges by subscriber tier, and its billing article says “Your bill is based on your active subscribers, not on emails sent or features used” (Kit Help Center: Billing at Kit). We moved the pricing page slider one step at a time, first with yearly billing and then with monthly billing, and copied each price.
| Subscribers | Creator, billed monthly | Creator, billed yearly (per month) | Pro, billed monthly | Pro, billed yearly at the standard rate (per month) |
|---|---|---|---|---|
| 1,000 | $39 | $33 | $79 | $66 |
| 3,000 | $59 | $50 | $99 | $83 |
| 5,000 | $89 | $75 | $139 | $116 |
| 8,000 | $119 | $100 | $169 | $141 |
| 10,000 | $139 | $116 | $189 | $158 |
| 15,000 | $169 | $141 | $249 | $208 |
| 20,000 | $189 | $158 | $269 | $225 |
| 25,000 | $199 | $166 | $279 | $233 |
| 35,000 | $259 | $216 | $363 | $303 |
| 45,000 | $319 | $266 | $447 | $373 |
| 55,000 | $379 | $316 | $519 | $433 |
Past 25,000 subscribers, Creator on monthly billing goes up by $60 a month for every 10,000 extra subscribers: $259, $319, $379 and onward. The slider kept going past 300,000 subscribers in our check.
Is the step from 1,000 to 3,000 subscribers really $20 a month? Yes, on monthly Creator. That makes the first tier the one people outgrow fastest. A list of 1,001 people already pays the 3,000-subscriber price.
Only confirmed subscribers count
Kit doesn’t bill for everyone in your account. Its subscriber status article says “Only subscribers with the “Confirmed” status count toward your billing total,“ and unconfirmed people don’t count (Kit Help Center: Subscriber profile and status). Cold subscribers, confirmed people who stopped opening, do count.
That links pricing to double opt-in, which was on by default in our account. Someone who signs up but never clicks the confirmation link costs you nothing. To see the number you’re billed for, filter the Subscribers page by “Confirmed.”
Upgrades are automatic, downgrades are not
Growing is handled for you. Kit’s pricing FAQ says: “When you go over your plan’s limit, we’ll automatically upgrade it to the next subscriber tier.” Your account keeps sending the whole time.
Going down is your job. The billing article explains that if you clean your list, a “Switch to a lower tier” link appears in Account & Billing, and the lower price starts on your next billing date, as long as you’re still under the lower limit on that date. Kit gives its own example: 1,200 subscribers on the $59 tier, cleaned down to 800, can move back to the $39 tier.
How a mid-month upgrade shows up on your bill
Kit prorates upgrades. Its upgrade FAQ walks through a monthly example: you pay $39 on October 1, hit 1,001 subscribers on October 21 and move to the $59 tier. You get a credit of $12.67 for the unused days and a charge of $19.67 for the remaining days. On November 1 you pay $66, which is $59 plus the $7 difference (Kit Help Center: Account upgrade and downgrade FAQs).
On annual plans, the prorated difference is charged right away, and the full annual price for the new tier comes at renewal. One more warning from the same article: importing a large list at once, from a giveaway or event, may get your account “temporarily suspended.” Tell Kit’s support before a big import.
Monthly vs Annual Billing: The Two Months Free
Annual billing on Kit gives you “12 months for the price of 10,” according to its billing article (Kit Help Center: Billing at Kit), and the pricing page rounds that to “Pay yearly—save 17%.” The card modal in our own trial said the same thing in a different way: “Monthly $39/month · Annual $390/year (2 months free!).”
Let’s do the math at 1,000 subscribers. Twelve months of Creator at $39 is $468. The annual price is $390. The pricing page says “Save $78 per year,” and that matches. At 10,000 subscribers, monthly Creator adds up to $1,668 a year, while the annual price is $1,390, a saving of $278.
| Creator at… | 12 months, billed monthly | Billed yearly | Saving shown on the pricing page |
|---|---|---|---|
| 1,000 subscribers | $468 | $390 | $78 |
| 3,000 subscribers | $708 | $590 | $118 |
| 5,000 subscribers | $1,068 | $890 | $178 |
| 10,000 subscribers | $1,668 | $1,390 | $278 |
So should you pay yearly? Only if you’re sure. Two rules in Kit’s billing article make annual less flexible than it looks:
- Switching from monthly to annual is a button in Account & Billing (“Switch to Annual and Save”). Switching back from annual to monthly means contacting support, and “The switch will happen at the end of the annual billing cycle.”
- Annual plans get no extra refund window. The article’s note reads: “Because of the bargain price, we do not offer refunds beyond our standard 30-day refund policy.”
Our take: stay monthly for the first two or three months. Once you know you’ll use sequences and automations every week, switch to yearly and keep the two free months.
The limited-time Pro offer
When we read the pricing page in late October 2026, Pro carried a “LIMITED TIME PRO OFFER” with an extra discount on the first year of annual billing, and a site banner said the offer “Ends November 7, 2026.” The fine print reads: “Discount applies only to your first year of Pro. Your plan will renew at the standard rate after that.”
We list Pro at its standard rate in this guide because promotions change, and they may differ from what you see. If you’re buying Pro, compare the first-year price with the renewal price, since year two costs the standard rate.
The 14-Day Trial: No Card, and It Cancels Itself
Kit’s paid plans both come with a 14-day trial, and the pricing page says “No credit card required. Cancel anytime” under each one (Kit pricing). Our own trial matched that: the dashboard opened with “14 / 14 days remaining in trial,” and we skipped the card modal without entering anything.
What happens on day 15? The pricing FAQ says that once the trial is over, “you’ll need to add a credit card to continue using your Creator or Pro Plan,” and you can also “continue with the Free Plan.” Our billing page put it more bluntly: “Your subscription will cancel at the end of the trial.” Nothing renews by itself, because there’s no card to charge.
Two things to watch during the trial:
- Anything you build with automations or sequences works during the trial and stops on Free. The free plan article says that on a trial, “access to paid features ends as soon as you switch.”
- You can end the trial early. Our billing page offered to “cancel your free trial and downgrade to the free plan immediately.”
Is a trial worth starting if you plan to stay on Free? Yes, if you want to see how sequences feel before you pay. Just build your welcome email knowing it will pause when the trial ends.
How to cancel Kit
Canceling a paid plan takes one place: Settings, then Account & Billing. Kit’s billing article says “you can cancel anytime in Settings > Account & Billing. You keep full access until the end of the period you’ve paid for.” After that, your account moves to the free plan.
To step down from Pro to Creator, the same page has a Downgrade button. The Creator vs Pro article adds that plan changes made in Account and Billing “take effect immediately.”
Want the account gone completely? That’s a separate step. Kit’s deletion guide says to export your data first, then go to Account & Billing, click “Delete my Kit account,” type “DELETE ACCOUNT” and enter your password. Kit deletes the account within 24 to 48 hours, and only the account owner can do it (Kit Help Center: How to delete your Kit account). If you want a refund, ask support before you delete, so they can process it while your data still exists.
Kit’s refund window, in two wordings
Kit offers a 30-day refund, but its two official pages describe the start of that window differently. The billing article says new customers “can request a full refund within 30 days of your first payment.” The pricing page FAQ says refunds are possible “as long as you’re within the first 30 days of the date you signed up for your account.”
Those can be different dates. If you trial for 14 days and then pay, the first wording leaves you a full 30 days after paying; the second leaves you about 16. Our advice: if a refund might matter, ask Kit’s support which date applies to your account before you pay, and keep the reply.
Kit vs MailerLite vs beehiiv on Price: Free Plans Side by Side
Kit’s free plan lists 10,000 subscribers, four times the 2,500 on beehiiv’s free plan and 40 times the 250 on MailerLite’s, going by Kit’s pricing page and the billing pages we read in our own beehiiv and MailerLite accounts on October 20, 2026 (Kit pricing). On subscriber count alone, Kit’s free plan is the biggest of the three.
| Free plan | Kit | beehiiv | MailerLite |
|---|---|---|---|
| Subscriber cap | Up to 10,000 (public pricing page) | 2,500 (in-app billing page) | 250 (in-app billing page) |
| Email sends | No sending limits (pricing FAQ) | Unlimited (in-app billing page) | 2,500 per month (in-app billing page) |
| Automated welcome series | Stops running on Free (Kit Help Center) | Built on the Pro trial; not checked after it | Blocked until the sender domain was verified in our test |
| Branding on free forms | “Built with Kit” badge | “Powered by” badge (removal is a Pro feature) | Not checked |
| Trial | 14 days, no card | 14 days, no card | 14 days, no card |
Bigger isn’t the whole story, though. The free caps measure different things, and the feature gaps sit in different places. On Kit, the missing piece is automation. On MailerLite, our test showed that forms and automations stayed off until the sender domain was authenticated. On beehiiv, we built a working welcome automation during its Pro trial but didn’t wait to see what remained afterward.
For the full three-way test, task by task, read our hands-on comparison of beehiiv, Kit and MailerLite. If MailerLite’s small free list is the question, our MailerLite pricing guide covers its paid tiers, and the walkthrough of MailerLite’s free plan and domain step shows the setup. For beehiiv, see the breakdown of beehiiv’s Free, Lite and Pro plans and what beehiiv’s free plan and Pro trial did in our test.
Coming from Mailchimp and comparing costs? Our list of Mailchimp alternatives we tested puts Kit next to the other options.
Is Kit Worth Paying For? Three Situations
Kit is worth paying for once you need automated email series, because Visual Automations and sequences are the main features that the help center places on Creator and stop on Free (Kit Help Center: The Kit Free plan). Below is our judgment, based on our test and Kit’s documents, not a measured result.
You’re still inside the free limit
Stay on Free. If your list is under 10,000 and you send newsletters by hand, Free gives you forms, landing pages, broadcasts, tagging and product sales at $0. Paying $39 a month just to remove the “Built with Kit” badge is hard to justify for most new lists.
Where should those first subscribers come from? That part costs nothing on any plan; our step-by-step guide to building an email list covers it.
You need an automated welcome series
Move to Creator. This is the clearest reason to pay. A welcome sequence, a lead magnet delivered by email, or a short course sent over five days all need sequences and Visual Automations. Start the 14-day trial, build the sequence, and decide by day 14. For what those first emails should say, see our instant, day-two and day-four welcome emails.
Budget for the tier above your current list, not the one you’re in. A list of 2,800 people pays $59 a month on monthly Creator today, but it will cross 3,000 soon, and the next tier is $89.
You want to remove branding or add a teammate
Creator covers both, up to a point. Removing Kit branding and a second user both come with Creator. Pro makes sense when three or more people need access, when you want deliverability reports by email provider, or when a referral program is part of your growth plan. At 1,000 subscribers, Pro costs $40 a month more than Creator on monthly billing, so make sure you’ll use at least one of those features.
Costs the price table doesn’t show
A few smaller costs appear only in the help center, and they’re easy to miss:
- Sales tax. Kit charges sales tax in a list of US states based on your billing address. Its example: a $39 plan with 6% tax becomes $41.34.
- A $1 card check. Adding or changing a card triggers a $1 verification charge from Stripe, which “will be automatically removed from your credit card statement after seven days.”
- Commerce fees. Selling a digital product costs 3.5% + 30c per sale on every plan, per the pricing page, and Paid Recommendations carry a 23.5% Kit fee on Creator and Pro.
None of these change which plan fits you. They do change the number on your first receipt, so expect them.
References
- Kit: Pricing
- Kit: Why we’re raising prices for the first time (Nathan Barry, September 8, 2025)
- Kit Help Center: The Kit Free plan
- Kit Help Center: Creator vs Pro: choose the right plan
- Kit Help Center: Billing at Kit
- Kit Help Center: Account upgrade and downgrade FAQs
- Kit Help Center: The subscriber profile page and status
- Kit Help Center: How to delete your Kit account